Gaya APA

DUNN, M., HALSALL, C. (2009). The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments / DUNN, Michael , HALSALL, Chris (Ed. I, Cet.1). America: Jossey-Bass.

Gaya MLA

DUNN, Michael., HALSALL, Chris. "The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments / DUNN, Michael , HALSALL, Chris". Ed. I, Cet.1 America: Jossey-Bass, 2009. Text.