Gaya APA

Bhargava, R. (2008). Personality not Included : Why Companies Lose Their Authenticity and How Great Brands Get it Back . USA: Mc Graw Hill.

Gaya MLA

Bhargava, Rohit. "Personality not Included : Why Companies Lose Their Authenticity and How Great Brands Get it Back". USA: Mc Graw Hill, 2008. Text.